Define Target Industry
The industries I am targeting are the education and digital media sectors. I chose these
industries because they have a high demand for educational content, particularly in the area of
practical and easy to understand English language learning. Additionally, the growth of digital
platforms such as social media and educational websites presents significant opportunities for
content writers and content creators to reach a wider audience.
Buyer Persona
Name: Herjuno Alastair
Age: 25 years old
Location: Bekasi
Job Title: Social Media Manager
Company/Industry: Digital Education Startup
Professional Background: She work at an educational technology startup that focuses on English language learning for young people.
Goals:
- Increase engagement with educational content
- Make English-language content more engaging and relatable
Main Problems:
- Content is too formal → not very appealing
- The audience has trouble understanding slang or the context of real-life conversations
Needs:
- A content writer who can create light-hearted yet educational content
- Content that relates to everyday life
Fears:
- Uninteresting content → low engagement
- The audience is bored with rigid learning methods
Decision Factors:
- Easy-to-understand writing style
- Relevant portfolio
How They Find Services:
- TikTok
- Website / portfolio
Communication Preference:
- Relaxed yet professional
- Fast and clear
Client Problem Analysis
The main challenge faced by the client is the difficulty in creating English learning content that
is engaging and easy for the audience to understand. Much of the content is too formal, making
it less appealing, especially to younger generations. This issue is critical because it directly
impacts engagement levels and the effectiveness of learning. If the content isn’t engaging, the
audience is unlikely to be interested in learning. If this issue is not resolved, the educational
platform will struggle to retain its audience and compete with other content that is more
engaging and interactive.
Connecting Persona to Career
My expertise as a content writer and content creator can help address the client’s challenges by
creating educational content that is more engaging and relatable. I can present English language
material, particularly slang and everyday expressions, in a simpler format that aligns with the
audience’s daily life context.
To meet the client’s needs, I need to develop skills in writing engaging content, understanding
social media trends, and creating visual content such as short videos. Additionally, I need to
create content specifically targeting a young audience, such as explanations of slang from
Western films linked to everyday Indonesian language. With this strategy, I can attract clients
who need educational content that is not only informative but also engaging and easy to
understand.